When your clients show up with all kinds of devices, ask about SaaS apps, or want help managing AI tools, it can feel like you鈥檙e always playing catch-up.
But what if, instead of distractions or headaches, these challenges were opportunities to grow?
Let’s look at a (not so) hypothetical situation:
After years of hard work, your managed service provider (MSP) business has built a solid client base, reliable tech stack, and a strong reputation as a technology leader. That hasn鈥檛 stopped your clients from wanting to use their MacBooks and Chromebooks along with the Windows devices you gave them. Many are asking what it takes to move to Google Workspace instead of having to use Microsoft all the time. And you’ve noticed they are diving into AI tools faster than you can catalogue their use in a spreadsheet you started earlier this year.
You’re working hard to stay on top, but your processes are stretched, your teams are overwhelmed, and growth has come to a halt.
The big question you keep asking yourself is: How can I break through this?
But perhaps there’s a better question to ask: How can any MSP not just keep pace with these shifts… but accelerate their growth despite the chaos?
探花大神 recently surveyed 300 MSPs across North America and the United Kingdom to discover how their businesses have faired in this exact scenario. The findings showed some clear areas of focus that helped some MSPs grow their revenue by more than 20% in the prior year.
This blog explores three key strategies that industry-leading MSPs use to transform complexity and emerging tech into opportunities.
Three Secrets for MSP Hyper-Growth
Here are the winning playbooks from high-growth MSP leaders that you can implement to fuel your business forward.
1. Turn Variety Into Opportunity
Successful MSPs see the expanding variety of devices, SaaS apps, and systems as an opportunity to grow, not a challenge. With so many tools and platforms out there, clients need MSPs who can handle and streamline all this complexity effectively.
What the Data Says:
- SaaS Expansion: 74% of high-growth MSPs actively support a wide variety of SaaS applications, compared to just 46% of moderately growing MSPs and 13% of stable ones.
- Beyond Microsoft: High-growth MSPs lead innovation by expanding support to platforms like Google Workspace. With over 90% of MSPs now servicing non-Microsoft productivity suites, the stats show businesses are pivoting to meet client needs.
- Device Diversity: The rise in BYOD (Bring Your Own Device) culture is fueling demand for system variety. High-growth MSPs report a 60% increase in managing diverse devices (Macs, Linux systems, Chromebooks) compared to only 19% among slower-growing counterparts.
Expand your service portfolio. Train teams to manage a broad spectrum of devices, SaaS tools, and operating systems. Clients increasingly value MSPs who ensure seamless and secure IT operations no matter what tools they choose.
2. Adopt Emerging Technologies Early
Adopting technologies like artificial intelligence (AI) early on is what sets fast-growing MSPs apart. By staying ahead of the curve, these leaders gain a competitive edge, boost efficiency, and deliver innovative solutions to their clients.
What the Data Says:
- Rapid Tech Rollouts: High-growth MSPs deploy new technologies 68% faster than the previous year, staying ahead of industry demands.
- AI Integration: A staggering 75% of high-growth MSPs leverage AI for both internal processes and client services, far surpassing the 47% adoption rate of stable MSPs. AI is no longer optional; it鈥檚 a necessity.
Don鈥檛 wait for competitors to lead the way. Invest in emerging technologies like AI and automation now. Offer unique solutions that differentiate your MSP, whether it鈥檚 automating mundane IT tasks or leveraging AI-driven analytics for clients.
3. Manage Complexity (Intentionally)
The variety of tools and fast-paced tech adoption can make things tricky, especially with rising operational complexity. But hyper-growth MSPs handle this by using clear policies, strong security measures, and dedicated management platforms.
What the Data Says:
- Device Security: 82% of high-growth MSPs enforce strict security measures across all client devices. They also lead in BYOD security policies, with 59% using automation to simplify management.
- SaaS Risk Management: Dedicated SaaS management solutions are a priority for 63% of high-growth MSPs, compared to only 41% of stable ones. These platforms tackle shadow IT risks and ensure compliance.
- AI Management: The ability to securely manage AI tools is seen as a differentiator by over 55% of hyper-growth MSPs.
Simplify and secure. Use dedicated platforms to manage SaaS, AI, and device complexities. By standardizing policies and automating repetitive tasks, you can scale while maintaining efficiency and security.
Build Your Hyper-Growth Momentum
Want to go even deeper? Download the 探花大神 2025 MSP Performance Report for the full benchmarks, tools, and insights from hyper-growth leaders. Get the competitive edge you need to build lasting, scalable success.
