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The Digital Catalyst: IT’s Pivotal Role in Business Evolution

Written by Alexa Emerson on June 10, 2025

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For decades, IT was all about “keeping the lights on.”

Success was measured by uptime, efficiency, and making sure core systems ran smoothly.

While those things are still important, the role of IT has changed dramatically. Today, IT isn’t just a support function—it’s a key driver of innovation, growth, and profitability.

A big part of this shift is thanks to the rapid rise of AI. Companies are realizing that when technology is used strategically and aligned with business goals, it can create incredible value.

According to the most recent SME IT Trends Data report, organizations are accelerating AI plans when compared to what they reported six months ago

This isn’t just about using new tools; it’s about reimagining IT as a strategic partner that helps drive the entire business forward.

From Cost Center to Growth Engine

IT is no longer seen as just a cost center—it’s now being recognized as a growth engine.

But what does that mean exactly?

It means IT leaders are moving beyond cutting costs and focusing instead on how technology can generate revenue, improve customer experiences, and enable new business models. This requires a fresh perspective and new capabilities for IT teams.

The AI Advantage: Innovation from Within

AI is central to this transformation—not just as a buzzword but as a real game-changer. It’s helping businesses optimize processes, uncover insights, and drive innovation.

For IT leaders, AI is a massive opportunity to step up. By understanding and leveraging AI strategically, they can go from managing infrastructure to building smarter, more efficient operations and making a lasting impact on their organizations.

Bridging Technology and Business Goals

The best IT leaders today don’t just know tech—they know the business inside and out.

They’re not waiting for other teams to tell them what they need.

Instead, they’re actively identifying ways technology can solve problems, create competitive advantages, and open up new markets. By deeply aligning IT with business goals, they’re turning IT into a proactive partner that shapes strategy rather than just responding to it.

What’s Next for IT Leaders

Right now is an incredible time for IT leaders to step into a bigger, more strategic role.

It takes curiosity, collaboration with other business functions, and the courage to challenge old ways of thinking. By embracing this shift, IT leaders can transform their teams into the driving force behind their company’s next big wave of innovation and growth.

This post was inspired by a recent podcast episode exploring how IT is evolving and its growing impact on business innovation. You can or check it out below.

Alexa Emerson

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